Diary of a Low Budget Superhero

The latest barrel of hot viscous suck-juice to get dumped on the Internet is this thing called automatic comment generator, or blog comment widget. I'd like to track down the person who thought this kind of marketing would contribute to society and ask them a question or two, the first being simply: "What the fuck?"

But let me tell you why.

Some of you guys remember this, my online diary, from way back when it was called Jungle Sweet Jungle, so named for the inspiration provided by Geoffrey Holtz' book, Welcome to the Jungle: The Why Behind "Generation X" and the slant of my own writings, which was, is, and I guess will always be me searching for a foothold in history. Home, sweet Home. I don't crochet doilies, so I made a diary. Okay, blog, if you must. My first-ever post was about my erstwhile ebay addiction, where I spent my 1990s-boom era fat salary...a moment of silence for the dot-coms...on dust-collecting trifles like Brady Bunch lunchboxes. That last sentence ought to be in the dictionary under "Gen X."

So yeah, I'm in my ninth year here. Changed the name five years ago, changed the tools I use to do it, changed the style around a bunch. But I'm old school. I still only link to other diarists (okay, bloggers) that I actually read and enjoy. I still don't sell ad space (like, who would buy it). And I still view Low Budget Superhero as basically an adult version of the forts I used to make out of my Wonder Woman blankie and a couple of dining room chairs. You can come in if you want to, but you have to wear this Burger King crown and sing "Sesame Street" with me.

APPARENTLY, now that there's like eleventy-jillion blogs, and blog is a word now, and many of them have grown into quite the respectable (or at least oft-quoted) online news magazines, and everybody and your dog has one, and some have been made into books and movies, there's a great focus on making money from it. And part of that money-making hunger is getting more clicks. Clicks, clicks, clicks, it's all about the clicks, at the expense of basic Netiquette. Me, I hold no truck with this predatory practice of "generating more traffic" to one's blog by installing a fake comment widget.

Oh, you didn't know about the fake comment widget? Then your blog must have a WAY better defense against spambots than I do here at Low Budget Superhero. I've been battling these things with increasing fervor for years. I've tried everything on my utility belt except the shark repellent. Sometimes my arsenal of blockers wins, sometimes the hackers that write these spam codes win. I shake my fist at you, evil geniuses! I shall smite you with my strong words!

The idea is, these money-hungry dingleberries want more clicks, so they employ one of the comment spambot tools, and configure it for certain key words. Then it'll automatically go all around the web and leave comments in other blogs. With a link back to theirs. I don't know how they get past some of the things they get past! But they do. They'll leave you a comment right now, see if they don't. By leaving a fake comment with their link, they think this is going to get you to click on their link, because you think you got a comment. If it looks real enough, you'll leave it sitting there in your comments section and maybe some of your readers will click, too, and then...somebody...somehow makes money off that. I don't know quite how, I'm not good at that kind of thing. I still haven't worked out precisely what went on there at the end of Trading Places with the crop report and the whole "turn those machines back on." I've only been pretending to understand it for 26 years.

I get these automatic comments every damn day. My site here is set up so I get email saying there's a comment on one of my posts, and I have to log in to approve it first. Now, sometimes it's really you guys, which I adore and encourage, even if you don't agree with me -- but most of the time it's some horrendous auto-generated nonsense message that I just delete. I tell you, I must delete ten of these a week. They're insidious. I get auto comments with tracks back to websites as far reaching as shoe stores, phone companies, printing houses and dating sites. The worst offenders are online gambling sites and, of course, that mack daddy of the Internet, porn. What do they say? Occasionally the comments are somewhat normal, though just a little bit off...like, it could almost make sense when viewed in a certain way. For example, on my post called Oblique Strategies for Life, "Janice" posted this:

Well, yeah, true. But does it really pertain to the topic? Kinda not. I do know a Janice, too, so that one took me a few minutes to inspect. I may have even mentioned her in an entry, which may even have been the trigger for the auto-commentor. I knew it wasn't my Janice because the trackback url didn't make sense. Some handbag clearance website. That one pissed me off because they got me --I clicked it. I clicked it just to make sure it wasn't my Janice merely being loopy in her comment choice. She can be loopy now and then. She recently broke her ankle just walking. That takes a certain loopitude. But no, it wasn't her, it was some damn bot.

Other auto-commenter aren't so clever. Sometimes it's a bunch of random character gobbledy-gook that fools no one. Some are English words, but strung together into nonsense, like this one that repeated for about a week straight on a single post of mine. It read simply:

Then there was "Mort from Tonga," whose engine thought an appropriate reply to "I Don't Have The Guts For Health Care Reform" was this ramble:

Hey Mort, how about I "learn YOU into a rack with assets and companies." And what's with the sad emoticon? Christ, he's rude, crazy AND a downer. This is just terrible, terrible stuff.

I Googled for the widget applications so I could see how these marketing geniuses justify such spamming. Here's what one of them says:

You see that? This is only the beginning.

We have their word.